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Close up of the Beauty & Personal Care Irresistible Satin Lip Cream formulators in the labClose up of the Beauty & Personal Care Irresistible Satin Lip Cream formulators in the lab

Univar Solutions Beauty & Personal Care formulators have reimagined the classic red lip with an award-winning innovation, Irresistible Satin Lip Cream, created for the global beauty campaign YOU. The creamy, long-lasting lip colour formula garnered first-place recognition in the Color Cosmetics category at the Cosmetics & Toiletries 2022 Allē Awards in NYC.

Interest and demand for long-wear and transfer colour cosmetics, especially lip colour, has grown. According to Paris-based formulateur Monika Ruiz Golcher, formulating these products is not easy and there are many factors to take into account both from the formulation standpoint as well in consumer wear perception. This speciality knowledge of beauty ingredients and formulating expertise is what sets Univar Solutions' global Solution Centers apart as innovative formulation labs.

"What makes the Irresistible Satin Lip Cream formula unique is that it combines different attributes to give a full consumer experience," said Ruiz Golcher. "Our formula achieves an attractive visual with luxe texture and is easy to apply and comfortable to wear all day. We were able to deliver long-lasting colour performance without compromising the sensoriality and comfort of the product, resulting in a bold lip cosmetic that has a fun, vibrant red poppy colour and beautiful satin effect."

Univar Solutions' diverse portfolio, including more natural and sustainable offerings, made it possible to choose the right ingredients that hit the mark on different product attributes, Ruiz Golcher noted. To support more sustainable formulation, "we were able to obtain the consistency and performance we were looking for while having a low water content (32%) and using a cold process," she said.

Beauty & Personal Care formulators in the lab with the award-winning innovation Irresistible Satin Lip CreamBeauty & Personal Care formulators in the lab with the award-winning innovation Irresistible Satin Lip Cream

The Irresistible Satin Lip Cream formulation:

  • Creates an attractive creamy, rich texture with an intense red color and satin effect
  • Offers smooth application, with even color that's easy to apply and provides good coverage
  • Doesn't dry out once applied but dries quickly without cracking, gives a homogeneous color, and is comfortable to wear
  • Enhances performance as a long-lasting cosmetic with no color transfer

Learn more about Irresistible Satin Lip Cream and the full line of YOU demo products, feel-good formulas to help beauty brands meet consumers who are personalizing their own brand of self-defined beauty.

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“Lacus eros, suscipit at laoreet iaculis, ornare vitae leo. Aenean volutpat risus diam, nec fermentum magna blandit a. Nam mollis faucibus ante eu faucibus. Ut consequat sed nisl vel condimentum.”

Customer value
  • Aliquam lacus eros, suscipit at laoreet iaculis, ornare vitae leo.
  • Aenean volutpat risus diam, nec fermentum magna blandit a.
  • Nam mollis faucibus ante eu faucibus. Ut consequat sed nisl vel condimentum.
  • Praesent nec lacus nisl. Ut ac tellus nisi.
  • Mollis faucibus ante eu faucibus. Ut consequat sed nisl vel
Customer value
  • Aliquam lacus eros, suscipit at laoreet iaculis, ornare vitae leo.
  • Aenean volutpat risus diam, nec fermentum magna blandit a.
  • Nam mollis faucibus ante eu faucibus. Ut consequat sed nisl vel condimentum.
  • Praesent nec lacus nisl. Ut ac tellus nisi.
  • Mollis faucibus ante eu faucibus. Ut consequat sed nisl vel
Customer value
  • Aliquam lacus eros, suscipit at laoreet iaculis, ornare vitae leo.
  • Aenean volutpat risus diam, nec fermentum magna blandit a.
  • Nam mollis faucibus ante eu faucibus. Ut consequat sed nisl vel condimentum.
  • Praesent nec lacus nisl. Ut ac tellus nisi.
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Aliquam lacus eros, suscipit at laoreet iaculis, ornare vitae leo. Aenean volutpat risus diam, nec fermentum magna blandit a. Nam mollis faucibus ante eu faucibus. Ut consequat sed nisl vel condimentum. Praesent nec lacus nisl. Ut ac tellus nisi.
Nulla tempor consectetur enim, sed laoreet orci commodo vitae. Nulla facilisi. Donec eu felis sapien. Mauris sapien magna, suscipit eu leo scelerisque, lobortis scelerisque arcu. Aenean lacus metus, ullamcorper non venenatis at, tincidunt et diam. Vivamus dapibus ipsum ante, a mattis arcu mollis sed. In hac habitasse platea dictumst. Nunc rhoncus felis a scelerisque gravida. Nunc porttitor, dui in ullamcorper eleifend, diam nibh iaculis risus, et sagittis justo neque vitae ligula. Vivamus semper placerat diam, at fringilla mi.

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